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Insights

Writing on the model, not the landscape

Short essays from the people who fund the builds. If you want the terms themselves, go to the model page.

Essay1 August 2026Sunny Gambhir
Why we stopped charging upfront
Retainers and equity grabs both misalign the build. We fund it ourselves, and you repay it out of revenue — or not at all.
Essay15 July 2026Sunny Gambhir
AI-native building for operators with buyers
The code is no longer the scarce part. Knowing what to ship in a regulated market, and carrying the cost until it sells, still is.

Not republished

Titles from the previous WordPress site. Kept so old URLs do not 404. They are not the current firm, and they are not indexed.